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About Us

About Us

Since 2005, Futuresight has been producing high quality human insights to support successful development of policy, products and services across government and the private sector. From high tech to fintech, biometrics to digital fraud, our insights have helped organisations better understand the human side of the digital world. 

In 2019, we saw an opportunity to improve the way digital products and services were developed. Too often they missed the mark. Companies were risking huge sums of investment money without really understanding customers or validating ideas before anything was built.

Simon Wynne, a veteran digital product practitioner, joined the team and has helped us combine the domains of research and product design into a unified value assurance model. We're excited to be rolling this out with some of the world's leading digital companies.