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We design valuable digital products and propositions
through deep understanding of users and rigorous testing of ideas
We are a team of researchers, behavioural scientists and design practitioners,
based in London, operating across six continents.
Consistent, successful
products and services
through deep understanding
of users and rigorous
testing of ideas
We are a team of researchers,
behavioural scientists and design practitioners based in London,
operating across six continents.
We bring the customer's culture and behaviour into the centre of development, creating value for them
and, in turn, value for you.
We are a team of researchers, behavioural scientists and design practitioners, based in London, operating across six continents.
No more costly re-designs
or rebuilds
Research & Insights
We have directed large scale, complex research projects in over 30 countries across 6 continents.
From in-depth qualitative exploration, to product testing and developing ResearchOps framework for larger platforms and multi-product environments.
Product & Design Service
Rapid interactive design and prototype methods to deliver the shortest path to a validated proposition.
We prioritise users' needs to create value for the business, following lean & agile principles.
Diagnosis, Metrics and Product Performance Dashboards
We measure and report on all elements to give a detailed picture of product performance.
A digital product and service design practice with a full spectrum of research capabilities
Product Value Assurance Model
Consistent starting
point for every
project
Deployment of highly
experienced resource on each project
Products risks are mitigated by ensuring the human factors are met
Efficient development
- we only work on problems that relate to your sprints
No waste - consistent,
successful product release due to established market fit
Products risks are mitigated by ensuring the human factors are met
Consistent starting point for every project
No waste - consistent, successful product release due to established market fit
Workshops are an important tool in the development process.
We design and run these from The Product Clinic, a state of the art studio.
We are expert facilitators and run highly effective, remote workshops that help your teams work better together.
All our workshops are customised to your culture and needs, but are generally related to one of these themes:
Workshops are an important tool
in the development process.
We design and run these from
The Product Clinic, a state of the
art studio.
Discovery
Empathy
Design
Prioritisation
Optimisation
About Us
Since 2005, Futuresight has been producing high quality human insights to support successful development of policy, products and services across government and the private sector. From high tech to fintech, biometrics to digital fraud, our insights have helped organisations better understand the human side of the digital world.
In 2019, we saw an opportunity to improve the way digital products and services were developed. Too often they missed the mark. Companies were risking huge sums of investment money without really understanding customers or validating ideas before anything was built.
Simon Wynne, a veteran digital product practitioner, joined the team and has helped us combine the domains of research and product design into a unified value assurance model. We're excited to be rolling this out with some of the world's leading digital companies.
Get in touch:
We help our clients:
Our research sprints reduce risk by rigorous assessment of potential market fit
Evaluate Propositions
No more assumptions! We get in front of customers, uncover insights, test and validate
Innovate & Create New Products
No more assumptions! We get in front of customers,
uncover insights, test and validate
Our prototypers get you to a proposition with validated market fit at speed
Develop Product / Market Fit Strategies
We identify, frame and prioritise design problems, aligning customer needs with business objectives
Diagnose & Optimise Product Performance
Clients come to us
for help with:
Diverse challenges, always measured by performance
Optimisation of
TV product
portfolio online
We completely restructed the site to match product to customer needs and preferences
4 X revenue in just 6 weeks
Synching offline
with online order
fulfilment
Synching offline with online order fulfilment
Establishing
market fit for a new secure universal identity service
Establishing market fit for a new secure universal identity service
AAA effectiveness rated
By breaking down and testing the proposition, we increased revenue from 7% to 28% in 6 weeks.
We then launched 4 new products into 13 new territories in 18 months.
We developed a new
process with staff that linked online sales within store stock
We identified key verticals where Mobile Connect could be a primary service, and as an authenticator to existing services.
We created unprecedented demand for online information among government officials in 13 countries with very limited infrastructure
We developed a new process with staff that linked online sales with in store stock.
By breaking down and testing the proposition, we increased revenue from 7% to 28% in 6 weeks.
We then launched 4 new products into 13 new territories in 18 months.