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Featured Projects

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Featured Projects

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Featured Projects

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Services

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Consistent, successful products and services through deep understanding of users and rigorous testing of ideas 

We are a team of researchers, behavioural scientists and design practitioners,

based in London, operating across six continents.

We bring the customer's culture and behaviour into the centre of development, 

creating value for them and, in turn, value for you.

Consistent, successful
products and services
through deep understanding
of users and rigorous
testing of ideas

We are a team of researchers,

behavioural scientists and design practitioners based in London,

operating across six continents.

We bring the customer's culture and behaviour into the centre of development, creating value for them

and, in turn, value for you.

We are a team of researchers, behavioural scientists and design practitioners, based in London, operating across six continents.

We bring the customer's culture and behaviour into the centre of development, creating value for them and, in turn, value for you.

No more costly re-designs

or rebuilds

Effective:

Avoid the cost and hassle of building your own teams (IR35)

Specialist Resource

We deploy small teams of insight experts on each project, with additional resource, as required (prototypers, developers, copywriters)

Efficient:

No heavy documentation that isn't related to the sprints

Synchronise

We synch with your team, doing small pieces of work that fit with your sprints

Focussed:

Small-scale, non-intrusive bursts with relevant audiences

Validate

We run lots of experiments to validate and de-risk a product's success factors e.g. Customer Segments, Value Proposition, Revenue Streams, Channels 

Our approach ensures your product is automatically optimised on release. No more costly re-designs or rebuilds
Product Value Assurance Model

Product Value Assurance Model PDF

Consistent starting

point for every

project

Deployment of highly 

experienced resource on each project

Products risks are mitigated by ensuring the human factors are met

Efficient development

- we only work on problems that relate to your sprints 

No waste - consistent,

successful product release due to established market fit

Products risks are mitigated by ensuring the human factors are met

Consistent starting point for every project

No waste - consistent, successful product release due to established market fit

Workshops are an important tool in the development process.

 

We design and run these from The Product Clinic, a state of the art studio.

We are expert facilitators and run highly effective, remote workshops that help your teams work better together.

All our workshops are customised to your culture and needs, but are generally related to one of these themes:

Workshops are an important tool

in the development process.

We design and run these from

The Product Clinic, a state of the

art studio.

Discovery

Empathy

Design

Prioritisation

Optimisation

Visit The Product Clinic

About Us

Since 2005, Futuresight has been producing high quality human insights to support successful development of policy, products and services across government and the private sector. From high tech to fintech, biometrics to digital fraud, our insights have helped organisations better understand the human side of the digital world. 

In 2019, we saw an opportunity to improve the way digital products and services were developed. Too often they missed the mark. Companies were risking huge sums of investment money without really understanding customers or validating ideas before anything was built.

Simon Wynne, a veteran digital product practitioner, joined the team and has helped us combine the domains of research and product design into a unified value assurance model. We're excited to be rolling this out with some of the world's leading digital companies.

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Clients come to us for help with:

We fill in any knowledge gaps in your team - research, UX and service design

Winning pitches

Our research sprints reduce risk by rigorous assessment of potential market fit

Identifying the best opportunity

No more assumptions! We get in front of customers, uncover insights, test and validate

Launching something new

No more assumptions! We get in front of customers,

uncover insights, test and validate

Our prototypers get you to a proposition with validated market fit at speed

Prototype & Test Product Market Fit

We identify, frame and prioritise design problems based on business strategy

Fixing problems & improving performance
Clients come to us
for help with:
Measured by performance, not just documentation

Optimisation of

TV product 

portfolio online

We completely restructed the site to match product to customer needs and preferences

4 X revenue in just 6 weeks

Synching offline 

with online order 

fulfilment

Synching offline with online order fulfilment

Establishing

market fit for a new secure universal identity service

Establishing market fit for a new secure universal identity service

AAA effectiveness rated

By breaking down and testing the proposition, we increased revenue from 7% to 28% in 6 weeks. 

We then launched 4 new products into 13 new territories in 18 months. 

We developed a new

process with staff that linked online sales within store stock

We identified key verticals where Mobile Connect could be a primary service, and as an authenticator to existing services.

We created unprecedented demand for online information among government officials in 13 countries with very limited infrastructure

We developed a new process with staff that linked online sales with in store stock.

By breaking down and testing the proposition, we increased revenue from 7% to 28% in 6 weeks. 

We then launched 4 new products into 13 new territories in 18 months.